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Digital Marketing Specialist


Overview for Digital Marketing Specialist

Job overview

We are looking for a qualified digital media specialist with deep, hands-on expertise with Google Ads to join our team. You will lead our marketing efforts using new media and digital tools. Expertise in Google Ads, Bing Ads, Email marketing, Google Analytics and Excel are required and will be tested.

This is a great chance to join a startup and work in a relaxed atmosphere with experienced entrepreneurs. The position is located in our Charleston, SC office on Meeting St and we're currently not accepting remote applicants (we'll update the job positing if that changes). 

Responsibilities

  • Design digital media campaigns aligned with business goals
  • Manage the creation of digital content (e.g. blogs, landing pages) via WYSIWYG interfaces
  • Review vendor-provided content
  • Update social media pages regularly
  • Create marketing email campaigns including list segmentation, de-duplication, etc.
  • Update marketing and transactional email templates
  • Stay up-to-date with digital media developments
  • Review internal and vendor analytics
  • Prepare analysis of various sales and marketing materials
  • Design and implement A/B tests in ads and landing pages

 

Requirements

  • Proven work experience as a Digital media specialist or Digital marketing manager
  • Experience with visual communication principles
  • Familiarity with web design and content management systems
  • Excellent analytical and project management skills
  • Strong verbal and written communication skills

 

Additional Bonus qualifications

  • Knowledge of Photoshop or other photo/media editing software
  • Degree in Marketing, Digital media or relevant field
  • Additional qualification in web design or animation is a plus
  • Ability to write additional blog posts

 

Location

Charleston, SC


Sorry, relocation expense reimbursement cannot be provided.

No phone calls please.

At this time, we're not working with any recruiters. We'll update the posting if this should change.