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Digital Marketing Specialist


Overview for Digital Marketing Specialist

Are you a digital agency superstar who is growing tired of the client drama? Are you getting sick of being a cog in the digital marketing machine at a large company? Are you looking for a dynamic entrepreneurial environment where you can lead the marketing efforts to build and grow a great company?

If this sounds like you, please read on…

We are looking for an experienced and passionate Search PPC strategist -reporting to the managing partners- who can go well beyond PPC and be a true marketing leader for the company.

As a PPC Ninja you:

  • Have current, soup-to-nuts, hands-on experience with Google Ads and Bing Ads campaign management, ad creation (multiple ad types), bid strategy, keyword research, and performance analysis
  • Will handle new campaign creation and ongoing campaign optimization, testing, and analytics for dozens of national campaigns with thousands of ad groups and keywords in a highly competitive vertical
  • Create additional paid channel management (display, Facebook, Twitter...)

This isn’t just PPC though, so you need to go beyond PPC, too. You will need to be interested in and have an aptitude for other marketing areas:

Analytics:

  • Obviously you’re crazy about analytics and have experience with Google Analytics, Search console, ROAS, cross-device tracking, and on and on
  • Excel and Google Sheets are 2 of your dearest friends and you wouldn’t want to live without them.
  • You may even know Data Studio, SQL, or other data mash-up tools.
  • You eat audience and list segmentation for breakfast with a side of A/B testing.

Organic Search:

  • You can build out a strategic content plan and calendar.
  • Even though you may not fancy yourself a writer, you can help edit and proofread content, and certainly can be the project manager to make sure the strategy is moving forward.
  • You can lead the effort to gain 3rd party backlinks – earned and sponsored.

And let’s not forget:

  • Can we do more with social media channels, especially LinkedIn? Most likely.
  • Email! You will work to continually improve transactional emails, drip campaigns, and really get proactive email marketing ramped up.
  • US Mail? Yes. Not a lot, and not really very digital, but we’ve had some success with postcards! You don’t need to design them (although you’re welcome to) but we’ll occasionally send some for big events.
  • A picture’s worth 1,000 words, so any visual design or UI design is super-terrific as well.

We understand that even though it’s required to have recent hands-on experience with Search PPC, you will not have recent, hands on experience with everything and that's not a problem: we're looking for someone with crazy skills, but we aren't looking for a unicorn (note: unicorns are also welcome to apply).

Whatever your story, if you’re hungry to be the 1-person marketing master and you have the skills to get things done, tell us about it in your cover letter.

What About the Culture at Surety Bonds Direct?

The culture here is a bit like the tone of this job posting: try to have some fun and it’s OK to sometimes be a bit silly, but always hold yourself, your colleagues, and the team as a whole to high expectations.

  • We're a fast-growing insurance technology company and even though insurance is our core business, we act more like a tech company
  • Our clothes are casual and relaxed
  • Our work ethic is highly professional
  • We are proud members and residents of Charleston Digital Corridor
  • We appreciate ambitious, results-driven self-starters who can maintain a fast pace.
  • Micro-managing is lame so everyone is expected to take responsibility for their role and contributions to the team
  • Conversations not related to work are strongly encouraged
  • We don’t take ourselves too seriously, but we take our customer service very seriously

Salary & Benefits

We offer a competitive compensation and benefits package including salary, performance bonuses, paid time off, paid holidays, and an employer sponsored health plan including medical, dental, vision, disability, and life insurance. We also reimburse employees for job related continuing education costs.

The job is located at our main office in North Charleston, South Carolina in Park Circle. That said, we are willing to consider a remote working situation for the right candidate. Of course, remote employees miss the office pizza lunches and the daily benefits of our contemporary industrial-loft-design office space with high ceilings and floor-to-ceiling windows. Oh, and an outdoor pavilion/park and numerous awesome restaurants, bars and shops all adjacent to the office.

What is Surety Bonds Direct?

We're bringing the surety sector of the insurance industry into the modern age with our proprietary bond management software. We've dedicated a lot of time and resources to build the most robust website for surety bond information and we have the back-end software to optimize the process and deliver our customers high quality bonds efficiently. Surety bonds are a ‘niche’ in the insurance industry… a $15+ billion niche!

That's where you come in: our company is ready to expand our footprint and we're looking for the right person to join us. We don’t expect that you’ll know anything about surety bonds and we’d be surprised if you know much about the insurance industry at all, but that’s fine. If you're looking for a smaller, aggressive company with experienced founders where you'll learn a lot and be a key part of the growth, let's talk!

Job Type: Full-time

Pay: $80,000.00 - $110,000.00 per year

Benefits:

  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Tuition reimbursement
  • Vision insurance

Schedule:

  • Monday to Friday

Ability to commute/relocate:

  • Charleston, SC 29403: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Required)

Location

Charleston, SC


Sorry, relocation expense reimbursement cannot be provided.

No phone calls please.

At this time, we're not working with any recruiters. We'll update the posting if this should change.